Following a four-week run across Germany during the 2024 Euros, where I documented Russ as he ran to every England game, we took the project to the edge of the world.
In New Zealand, I became an integral part of the team, shaping the overall content output across the journey. I edited and curated live social content on the road, produced, shot and cut a standalone long-form YouTube episode, and worked alongside Russ’s London-based team to keep the wider series moving remotely. Across all platforms, the project reached over 3 million impressions, building a narrative that matched the scale of the landscape and the mental and physical toll of the 10-week, 3,000km expedition.
